Market Snapshot
The Australia Data Center Market is segmented by hotspot (Melbourne, Perth, Sydney), by data center size (large, massive, medium, mega, small), tier type (Tier 1 and 2, Tier 3, Tier 4), and by absorption (non-utilized, utilized). Key data points include IT load capacity for existing and upcoming data centers, current and upcoming hotspots, average mobile data consumption, volume of fiber cable connectivity in KM, existing and upcoming submarine cables, rack space utilization, and number of data centers by tier.
Market Overview
The Australia Data Center Market is set to grow steadily, driven by increasing demand for digital services, enhanced IT infrastructure, and the expansion of cloud computing. Major growth hotspots include Melbourne, Perth, and Sydney, with significant investments in new data centers to meet rising demands.
Key Market Trends
- Smartphone Penetration: Australia has a high smartphone penetration rate, driving data consumption and necessitating expanded data center capabilities to handle increased data volumes.
- Video Streaming and Virtual Reality: The rise in video streaming and virtual reality adoption is significantly increasing data demand, leading to the need for more robust data center infrastructure.
- Expansion of Fiber Networks: Projects like the National Broadband Network (NBN) are expanding fiber-to-the-home/building (FTTH/B) services, driving data center growth due to increased demand for high-speed internet services.
- Growth in IT Load Capacity: IT load capacity in Australian data centers is projected to grow, with significant investments from major players to enhance their infrastructure and services.
Competitive Landscape
The Australia Data Center Market is fragmented, with major players focusing on expanding their facilities and investing in new technologies. Key players include Digital Realty Trust Inc., Equinix Inc., Fujitsu Group, Keppel DC REIT Management Pte. Ltd, and Telstra Corporation Limited. These companies are enhancing their market presence through strategic partnerships and investments.
Major Players
- Digital Realty Trust Inc.: A leading provider of data center solutions, focusing on innovative and scalable infrastructure.
- Equinix Inc.: Known for its global data center network, providing high-performance and interconnected facilities.
- Fujitsu Group: Offers a wide range of data center services, with a strong focus on sustainability and energy efficiency.
- Keppel DC REIT Management Pte. Ltd: Specializes in the development and management of high-quality data centers.
- Telstra Corporation Limited: Provides extensive telecommunications and data center services across Australia.
Recent Developments
- August 2022: Equinix announced the completion of a USD 15.7 million expansion of its second Melbourne data center, increasing its capacity to 1,500 cabinets and colocation space to 4,070 square meters.
- August 2022: Leaseweb Global announced the expansion of its Asia Pacific presence with the opening of new data centers in Tokyo, Singapore, and Sydney, bringing its total number of data centers in the region to nine.
- August 2022: Canberra Data Centres signed a new 10-year deal with the Defence department, valued at USD 91.5 million, to provide advanced data center services.
Table of Content
1. INTRODUCTION
1.1. Study Assumptions & Market Definition
1.2. Scope of the Study
1.3. Research Methodology
1.3.1. Secondary Research
1.3.2. Primary Research
1.4. Executive Summary & Key Findings Report
1.5. Global Overview
1.5.1. Porter’s Five Forces Framework
1.5.2. Global Value Chain Analysis
1.5.3. Drivers, Restraints, and Opportunities
1.5.4. Technological Advancements
2. KEY INDICATIVE METRICS
2.1. Smartphone Users
2.2. Data Traffic Per Smartphone
2.3. Mobile Data Speed
2.4. Broadband Data Speed
2.5. Fiber Connectivity Network
2.6. Regulatory Framework
2.6.1. Australia
2.7. Value Chain & Distribution Channel Analysis
3. MARKET SEGMENTATION (INCLUDES MARKET SIZE, FORECASTS AND ANALYSIS OF GROWTH PROSPECTS)
3.1. Hotspot
3.1.1. Melbourne
3.1.2. Perth
3.1.3. Sydney
3.1.4. Rest of Australia
3.2. Data Center Size
3.2.1. Large
3.2.2. Massive
3.2.3. Medium
3.2.4. Mega
3.2.5. Small
3.3. Tier Type
3.3.1. Tier 1 and 2
3.3.2. Tier 3
3.3.3. Tier 4
3.4. Absorption
3.4.1. Non-Utilized
3.4.2. Utilized
3.4.2.1. By Colocation Type
3.4.2.1.1. Hyperscale
3.4.2.1.2. Retail
3.4.2.1.3. Wholesale
3.4.2.2. By End User
3.4.2.2.1. BFSI
3.4.2.2.2. Cloud
3.4.2.2.3. E-Commerce
3.4.2.2.4. Government
3.4.2.2.5. Manufacturing
3.4.2.2.6. Media & Entertainment
3.4.2.2.7. Telecom
3.4.2.2.8. Other End User
5. COMPETITIVE LANDSCAPE
5.1. Market Share Analysis
5.2. Company Landscape
5.3. Company Profiles
5.3.1. AirTrunk Operating Pty Ltd
5.3.2. Canberra Data Centers
5.3.3. Digital Realty Trust Inc.
5.3.4. Equinix Inc.
5.3.5. Fujitsu Group
5.3.6. Global Switch Holdings Limited
5.3.7. Intervolve Pty Ltd (Vintek Group)
5.3.8. Keppel DC REIT Management Pte. Ltd
5.3.9. Leaseweb Global BV
5.3.10. Macquarie Telecom Group
5.3.11. NEXTDC Ltd
5.3.12. Telstra Corporation Limited
5.4. List of Companies Studied
6. KEY STRATEGIC QUESTIONS FOR INDUSTRY PROFESSIONALS IN DATA CENTER MARKET
7. APPENDIX
Research Methodology
Data Collection and Analysis Methods
Datanumero’s research methodology encompasses a thorough approach aimed at ensuring accuracy and reliability in market estimation and forecasting. Our process begins with preliminary data mining, where we gather raw market data from a diverse range of validated sources. This data undergoes rigorous filtration to ensure authenticity, with inputs also drawn from reputable reports, paid databases, and our repository. Our goal is to map the complete market value chain, gathering insights from raw material suppliers, distributors, and buyers.Additionally, we delve into technical issues and trends through surveys, technical symposia, and trade journals, focusing on intellectual property perspectives such as white space and freedom of movement. Industry dynamics, including drivers, restraints, and pricing trends, are thoroughly examined. This approach ensures that our material is rich in original data, further cross-validated and authenticated with published sources for accuracy.Market estimates and forecasts are derived using sophisticated statistical models tailored to each study. These models incorporate inputs on market dynamics, technology landscapes, application development, and pricing trends. We analyze these factors comparatively, quantifying their impact using correlation, regression, and time series analysis. Our forecasting techniques combine economic tools, technological analysis, industry experience, and domain expertise.Primary validation represents the final step, involving exhaustive interviews with key industry participants. These interviews, conducted globally and across various language barriers, validate our findings and assumptions. Key industry participants include market-leading companies, raw material suppliers, product distributors, and buyers. This primary research not only ensures data accuracy but also provides critical insights into the current market scenario, business landscape, and future expectations, enhancing the quality of our reports.
Industry Analysis Approach
In our analysis, we employ both qualitative and quantitative methodologies. Qualitatively, we delve into the industry landscape, trends, market dynamics, and key issues. We explore the technology landscape and identify market opportunities for our clients. Our approach includes Porter’s analysis and PESTEL analysis to understand the competitive landscape and conduct component benchmarking.On the quantitative front, we provide market revenue estimates and forecasts up to specified timeframes, including breakdowns by technology, application, type, and component. Regional market revenue forecasts are also provided, giving clients a comprehensive view of market dynamics across different geographical areas.By integrating these methodologies, DataNumero ensures a holistic, unbiased, and accurate assessment of market trends, opportunities, and future expectations, positioning us as a professional and reliable market research partner.
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